Tag page-titles

Google Changes Search Result Page Titles

Far too often page titles that appear in the search results fail to identify what the searcher can do on the recommended webpages. To help searchers understand the purpose of the webpage, Google changes the page title. According to Google research, these altered titles increase click-thru rates and reduce bounce rates. What Types of Page Titles Does Google Change? According to ...

Never Start Your Page Title with Your Brand

In Google's Webmaster Tools help section, Google suggests including your branding in your page titles. I'm going to tell you why you should not and how to do it correctly, if you must. You Should Never Include Your Branding in Page Titles Because: No One Cares – people search for webpages that provide them with solutions to their problems. They do not care who provides...

Newsletter: 6 Ways to Reduce Bounce Rates

Search engines use user behaviors to determine whether your webpage and even website remain relevant! 6 Ways to Reduce Bounce Rates Use these six ways to reduce bounce rates and avoid the perils of negative user behavior leading your webpage and website to spiral out of the search results. Studies show using Action Words and Identifiers in your page titles and inbound link text decrease your ...

Newsletter: Google Changes Search Result Page Titles

In a surprising turn of events, Google confirmed, on January 12, 2024, it does alter page titles for some webpages appearing in the top ten search results. Google Changes Search Result Page Titles The last installment of the Ascender Commerce Newsletter discussed how to use page titles to reduce bounce rates. Google confirms relevant page titles lead to increased click-thru rates and reduce ...