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6 Ways to Reduce Bounce Rates

Internet jargon defines bounce as the act of arriving at a webpage and leaving without going further into the website. To calculate the bounce rate, you divide the number of people bouncing by the total number of visitors to the webpage. Multiply this value by 100 to get the percentage of bounce. Whether you use online store software or simply provide information to your visitors, you want ...

Page Rank 2.0 Description

Page Rank no longer depends solely upon the number of links directed at a webpage and the Page Rank of the linking webpages. Google's employees, Jeffrey A. Dean, Corin Anderson, and Alexis Battle, noticed the flaws in the original Page Rank scoring model. They decided to invent a new method of determining Page Rank. Although Google seems not to have updated the name, I call it Page Rank ...

Google Changes Search Result Page Titles

Far too often page titles that appear in the search results fail to identify what the searcher can do on the recommended webpages. To help searchers understand the purpose of the webpage, Google changes the page title. According to Google research, these altered titles increase click-thru rates and reduce bounce rates. What Types of Page Titles Does Google Change? According to ...