Author ascender

6 Ways to Reduce Bounce Rates

Internet jargon defines bounce as the act of arriving at a webpage and leaving without going further into the website. To calculate the bounce rate, you divide the number of people bouncing by the total number of visitors to the webpage. Multiply this value by 100 to get the percentage of bounce. Whether you use online store software or simply provide information to your visitors, you want ...

Page Rank 2.0 Description

Page Rank no longer depends solely upon the number of links directed at a webpage and the Page Rank of the linking webpages. Google's employees, Jeffrey A. Dean, Corin Anderson, and Alexis Battle, noticed the flaws in the original Page Rank scoring model. They decided to invent a new method of determining Page Rank. Although Google seems not to have updated the name, I call it Page Rank ...

Does Google Index All Pages Listed in XML Sitemaps?

Ascender conducted a study to compare the effectiveness of XML sitemaps and well-developed website infrastructures in getting Google to index webpages. The Hypothesis Based upon experience, Ascender hypothesized that a well-developed website infrastructure outperformed XML sitemaps. The Study Size We selected 75 websites to study. To make things easy, we divided the websites ...

Google Changes Search Result Page Titles

Far too often page titles that appear in the search results fail to identify what the searcher can do on the recommended webpages. To help searchers understand the purpose of the webpage, Google changes the page title. According to Google research, these altered titles increase click-thru rates and reduce bounce rates. What Types of Page Titles Does Google Change? According to ...

Never Start Your Page Title with Your Brand

In Google's Webmaster Tools help section, Google suggests including your branding in your page titles. I'm going to tell you why you should not and how to do it correctly, if you must. You Should Never Include Your Branding in Page Titles Because: No One Cares – people search for webpages that provide them with solutions to their problems. They do not care who provides...