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Frequently Asked Questions
Search Engine Optimization
With everyone saying they're SEO friendly, search engine friendly, search engine optimized, how do I know the truth?
To a degree, they all are. However, none offer as complete an offering as Ascender. At Ascender, we started developing SEO friendly e-commerce software in 2000; that's four years prior to anyone else. Additionally, we have three patents pending for SEO technology within our software and continue to seek new ideas.
What does it mean to be PageRank 2.0 Compliant?
On May 11, 2024, Google received an approval on their latest update to their PageRank formula, patent #7,716,225 http://1.usa.gov/pLLDj0 This patent, known as "Ranking documents based on user behavior and/ or feature data," identifies three major areas of concern:
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* User Behavior
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* Source Documents
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* Target Documents
Four Examples of PageRank 2.0 Compliance:
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* Ascender's Keyword Mapping Technology helps you reduce bounce rates, a factor under User Behavior.
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* Ascender mandates a proper URL hierarchy, a factor under Source and Target Documents.
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* Ascender empowers you to use keywords in the directory and filename sections of the URL.
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* All URLs end with .html.
Do other companies offer URL migration?
Yes, to a very limited degree. You can create a limited number of 301 redirections from your old URLs to your new URLs. Because creating 301 redirections takes a long time, many people redirect their URLs based upon the keywords used to find their webpages. This solution causes you to lose 90-99% of all your previous SEO efforts, internal links, and inbound links. In this case, you must ask yourself if you want to give up all your hard work, time, and money to get where you are with your current SEO efforts.
We believe you would say "no" to the above question. Therefore, we invented a method that migrates all your old URLs, internal links, and inbound links into your Ascender Cart® store. We use a 301 redirection on every URL we migrate. Therefore, all your previous SEO continues to work for you. We may license this technology to our competitors in the future, but not anytime in the near future.
What's keyword mapping and how does it help me?
Sometimes search engine algorithms determine a less-than optimal webpage more relevant than a more optimal webpage. This can occur for many reasons and more often than not leads to high bounce rates. Ascender's patent pending keyword mapping technology allows you to direct your visitors to more relevant pages and decrease your bounce rates while increasing your sales. Our research indicates a bounce rate reduction of 52.3% and an increase in sales of 13.9%.
Will Ascender continue to develop and patent SEO technology?
Most definitely! Ascender believes that our clients should benefit from our years of experience in SEO, search engine technology, algorithm development, and e-commerce development. We continue to research and develop techniques and technology our competitors overlook or ignore.
Network Operations and Connectivity
What kind of servers does Ascender use?
Ascender uses top-of-the-line servers with a minimum of 12Gig RAM, 10 CPUs, 1,000Mbps connectivity, and RAID 10 disk configurations. This configuration ensures fast delivery of your webpages and 99.99999% uptime for your website.
What is RAID 10 disk configuration?
RAID 10 disk configuration provides increased throughput and decreased latency compared to other RAID configurations, except RAID 0. RAID 10 provides exceptional redundancy and data-loss protection.
Does Ascender Provide Payment Processing Features?
Does Ascender use any form of Content Delivery Network?
Yes! We understand how important webpage speed is to SEO and your visitors. Our global content delivery network helps you meet both needs.
What is a Content Delivery Network (CDN)?
According to Wikipedia, "A [CDN] is a system of computers containing copies of data placed at various nodes of a network." It sends your visitors and search engines to the server closest to them or a server with fewer active connections. This ensures fast delivery regardless of from where your visitor accesses your website.
What about website and database backup?
Your website is backed up multiple times per day to reduce the impact of a catastrophic failure.
Does Ascender use off-site backup?
Yes, we use multiple servers to store backups for all of our clients. A checksum is performed on each backup to ensure data loss does not occur during the transfer.
Support Options
What kind of support options does Ascender provide?
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Ascender offers the following support options:
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* Online video tutorials
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* Step-by-step audio instructions
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* Printable step-by-step instructions
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* Searchable knowledgebase
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* Live chat
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* Ticket system
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* Screensharing
During what hours can I reach a real person?
Ascender provides live one-on-one support during normal working hours, Monday through Friday and except holidays.
What happens if I need emergency help over the weekend or holiday?
We periodically check our support ticket system to ensure we help you resolve your support issues as quickly as possible. Please note, 99.9% of the questions you may have has already been answered in the searchable knowledgebase.
What if I get locked out of the server?
Simply notify us via the support ticket system and let us know what your IP address is. If you don't know your IP address, go to http://www.whatismyipaddress.com. We will unblock you as soon as possible.
What if the server goes down?
We monitor our servers 24/7 from multiple locations around the world to ensure your website continues its availability to people wanting to by from you. This along with our backups and server configurations virtually guarantees greater uptime than our competition.