You use an ecommerce store builder and performed all the ecommerce SEO you can on your site. Now, you need to work on building links on your own. Use the following eleven off-site ideas to make your website an authority in your industry.
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1. Blogger, WordPress.com, Subdomains, and Others
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A few years ago, probably still today, people recommended using a third party or subdomain to host one's blog. The idea was that links from outside one's website provide more value than blog pages within one's website. While that's true, working to make your blog site an authority site just doubles your work. If possible, avoid third party blog sites.
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2. Guest Blogging
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The difference between on-site blogging and guest blogging comes from the fact that as a guest blogger your blog entry appears on someone else's website. Essentially, you trade your content for a link on their authority site. This can drive visitors to your blog and website.
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3. Blog Commenting
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Participation in blogs, on some sites, allows you to build links back to your website. Often these links use rel="nofollow," which tells the search engines that authority or link juice should not be passed through the links. However, some blogs do allow the authority or link juice to pass.
When blog commenting, make certain you add to the conversation.
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4. Article Syndication
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Write some articles and get them published on sites like EzineArticles.com. This helps other people find your articles. If they like your article, they will publish your article on their website. This expands the number of websites linking to yours.
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5. Forums
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Every industry has at least one forum in which you can participate. If you don't know it by domain or name, conduct a search for your main keywords with "forum" in the query string. Like blog commenting, some forums do not allow authority or link juice to pass through the link. Find the forums that allow the link juice or authority to pass through the link.
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6. Link Trading
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Trading links has always and will continue to provide both websites with links. You may hear people say that reciprocal links provides poor quality links. That depends largely upon how you trade links with other websites.
The best way to trade links with other websites is to make a blog post about the prospective link partner's website and then ask for a link from them. You can attach your desired post or article to the email. If you add the HTML markup, that makes it a lot easier for them to say yes. Be sure to offer them the opportunity to change what you wrote about them; they may want something else.
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7. Social Bookmarks
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Social bookmark sites allow you to share bookmarks with others. Sites such as Digg, StumbleUpon, Reddit, and others allow you to create accounts for sharing links with other people. In many cases, search engines index these links.
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8. Social Networking
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Sites such as Twitter, Facebook, LinkedIn, Pinterest and Google+ provide you the ability to share ideas and links with others. By getting involved with the community, reposting someone's post, and sharing interesting videos, images, and articles helps increase the number of people who know about you.
Search engines use information and links inside social networks as a means of determining the authority of a website.
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9. Photo Sharing
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Sites such as Picasa, Flickr, Photobucket and others allow you to upload and share images with friends and family. Your popularity increases as they share your images with their friends and families.
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10. Video Sharing
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YouTube, Vimeo and others offer video hosting services. Well linked and optimized videos appear in the top search results on Bing, Google, and Yahoo.
We've all heard about videos going viral and receiving millions of views. Companies whose videos go viral also increase in popularity.
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11. SlideShare
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SlideShare hosts slide presentations for visitors to view. Viewers can link to the slide presentations and increase their popularity. Again, as the slide presentation increases in popularity so does your website.
Your Takeaway
Use these eleven ideas to expand your authority and let others know about your website. Every person who finds your website can share it across their social networks bringing you an exponentially growing list of others who know about your website. Start increasing your website's authority today!
Additional Parts:
11 Tips for Making Your Website an Authority Site
9 On-site Features for Creating Your Authority Site
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