Marketing

Marketing ... for my small business?

There are many things that a business owner can do to help promote their business against the big Home Depots and Amazons of the world. You always have to consider your budget so here are some great marketing tips for the small business that ...

Email Marketing

Email marketing is a slightly different beast. The people you send out to have, in some form or another, already been acquainted with your business in order to get their email into your newsletter mailing list. These people may just need a nudge or they may need a whole...

Baiting Your Website for Customers

Several years ago an Alabama State Trooper came upon a young boy fishing off a bridge at night. The Trooper stopped and asked the boy how the fishing was. The boy replied, “It would be great if these damned worms wouldn’t bite.” The Trooper took his flashlight and shined it in the bait bucket. To the Trooper’s amazement he found the boy was using baby rattlesnakes for...

Tips & Tricks | Writing Successful Copy

When marketing your business, one of the most important pieces is your copy. Your ad copy, website copy, fliers and brochures copy… just about anything that you use to sell your products or services requires some form of copy. Here are some quick ...

Tips and Tricks | Choosing Your Web Designer

It can be stressful when you finally take the plunge and decide to dive into the World Wide Web, but having that online presence is invaluable to you and your business. The trouble is that you don’t want to get stuck with a designer who does a terrible design, does a terrible job at developing it, or (worst case scenario) BOTH! Unfortunately there are people out that...